Otium

Otium is a contemporary restaurant neighboring the The Broad Museum in Los Angeles. The restaurant features an open kitchen merging indoor and outdoor areas to create a casual atmosphere. Inspired by this concept, we created a brand that brings the outdoors to the inside. We chose printed materials with textures that evoke natural elements such as concrete, sand, marble, wood, and vegetation. The tactile elements give the identity a level of sophistication and hand-crafted appeal.

STUDIO: SAGMEISTER & WALSH / ROLE: DESIGNERCREATIVE DIRECTORS: JESSICA WALSH, STEFAN SAGMEISTERDESIGNERS: ZIPENG ZHU, FELIPE ROCHA, PEDRO SANCHESMURAL DESIGN: JESSICA WALSH, DAVID MCLEODSET DESIGN: OLIVIER CHARLAND
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5Star Rebrand

5Star is a sub-brand of Channel 5, a popular terrestrial television network in the UK. The goal was to create a dynamic and energetic identity for its audience of young women, but could appeal to men as well. The package is built on crops of the logo, filled with faceted shapes and bold patterns. The result is something that’s eye-catching and exciting, but still allows to showcase the talent when necessary.

STUDIO: GRETELROLE: DESIGNERCREATIVE DIRECTOR: LAUREN HARTSTONEANIMATORS: DAVID NELSON, CARLOS FOXWORTHY
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Aizone FW15

FW15 campaign for Aizone, a luxury department store in the Middle East. The concept came from the idea that illustrations often depict a 3d object or environment in 2d form. We decided to twist this notion and create a 3d environment that looked like an illustration.

STUDIO: SAGMEISTER & WALSHROLE: DESIGNERCREATIVE DIRECTOR: STEFAN SAGMEISTERCREATIVE/ART DIRECTOR: JESSICA WALSHSET PRODUCTION: ADI GOODRICH PHOTOGRAPHER: STEPHANIE GONOT
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Equinox Rebrand

Equinox had a visual identity past its prime and a tone of voice that aimed for provocative, but verged on cliche. Led by risk takers and provocateurs, Equinox required a sophisticated visual and verbal identity to match their unique ethos. With an identity based on tension, we stripped back the logo to its essence, created the “steam treatment”, and refined typography to amplify the luxury dimension of the brand.

STUDIO: THE PARTNERSRole: Designer, AnimatorCREATIVE DIRECTOR: NICK CLARKDESIGN DIRECTOR: CHRIS KLINECOPYWRITER: MIKE BENSON DIGITAL: R/GA
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The MoMu

Inspired by New York design week, The Partners set out to raise awareness of the newly opened New York office. The idea was to celebrate the brilliance of everyday design – to call out the functional and ubiquitous, yet underappreciated objects found across our city streets. Strategically placed gallery tags call out each artifact, celebrating the creator and the design breakthrough. Repurposing the streets as museum walls, we called it The Museum of the Mundane (MoMu).

STUDIO: THE PARTNERSRole: Concept, Designer, Front-end developmentCREATIVE DIRECTOR: NICK CLARKDESIGN DIRECTOR: CHRIS KLINECOPYWRITER: MADELEINE KRONOVET LAUNCH WEBSITE
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Love Hurts

Love Hurts is a first aid kit for the broken hearted. Its contents aim to ease the pain of a breakup and include a mix cd, a candle with matches, vodka, dark chocolate, “pain killers”, bubble bath soap, and tissues (if all else fails). The project was featured on numerous blogs and international publications.

School ProjectInstructor: James Victore Photographer: Luke Nilsson
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